Grow Your Readership With Elegant And Engaging Content
For years, anyone building a website faced creating loads of content to develop an outreach strategy to attract visitors. They also hoped to allow the search engines to index and rank the site in their SERPS (search engine results pages). However, in the early days of content creation, the trend was to create content, any content, as long as it contained various keywords. Content marketing strategies are much different these days, and junk content usually won’t see the light of day. The search engines will blatantly disregard lousy content. That said, elegant and engaging content wins every time. Below are tips to help you write helpful and beneficial content for your website.
Writing Engaging Content
Your readers come to your site or read your content for one reason. The reason is to find an answer to a question. If you can politely and intelligently offer them an honest and accurate response, you may have a reader for life. The same reason applies for online shoppers. They find a solution to their problem, and they make a purchase. The same tactics can be used through social media as well. If you write engaging content in your posts, followers and potential customers are more likely to interact with your post or click your links to investigate further.
Engaging content keeps the attention of your readers. The material is so good they can’t put it down. That’s engaging content. The aim when you write your content should be to make it so good that your reader wants more of what you have. That is a great problem to have!
Creating Compelling Headlines
Your readers want to be informed, and it’s your headlines that draw them in. In other words, give your readers a reason to go further into the meaning and direction of your content. Keep your sentences short and to the point. Avoid fluff and filler words that don’t add definition or that don’t generate interest.
Consider that most people read approximately 20% of your content, regardless of how good it is. It isn’t because your readers don’t like your content. These days, you should feel good that a whopping 20% gets read. Why? Because the vast majority of people today scan content on web pages. Just like in earlier years when folks scanned newspaper headlines and articles.
Knowing Your Audience
Imagine how awkward and unsatisfying it might be to come upon an article about sailing when the website’s topic is fishing? If you don’t take the time to understand who might read your content, you will end up frustrated because your conversions don’t materialize.
Keyword research still has its place, and regardless of what you may hear, it never lost its relevance. However, keyword research is a learned skill and a very effective one at that. It’s not just searching for the most popular keywords in your niche. It’s much more than that.
Learn the words people type into the search engines to find the answers they’re looking for and include them in your content. Use them sparingly, so the search engines don’t think you’re trying to trick them into giving your site more relevance. Exact match keywords work well sometimes, but the longtail keyword form is by far your best choice. The search engines use semantic indexing often for ranking your site, and it’s content. They want to know what your article or website is about, so they determine that by interpreting your keywords, specifically LSI (latent semantic indexing) words.
Three critical areas of content creation are in this post. Use these tips to help catapult the readership of your content to new heights. Also, work on more ways to reach your audience to accomplish your content marketing goals. Good luck!
October 23, 2018
April 16, 2018