What the Heck is SEO?

What the Heck is SEO?

Nowadays, a majority of consumers are using the internet to research about products and services before making purchasing decisions. In fact, according to a study by the American Lifestyles, most people use the internet to not only stay connected with others but also to seek opinions and advice before making purchases. Another research by Merkel’s Digital Marketing indicates that natural searches have grown significantly in the last two decades. Currently, there are over four billion people around the world engaging with the internet. Most businesses are using SEO to increase traffic on their websites and attract potential customers.

What is SEO?

Search Engine Optimization (SEO) is the process of influencing online visibility through natural search results. Due to the recent advancement in technology and internet usage, most entrepreneurs are leveraging SEO to drive relevant traffic and leads to their businesses. Certain types of internet content tend to appear higher in Google’s rankings. When content is specifically designed to achieve a higher placement, it is referred to as search engine optimized. SEO exclusively pertains to organic search results, which are not outright purchased, but rather, improved by employing effective digital marketing techniques. The best SEO services do different things based on Google’s ever-changing algorithms. At the moment, exceptional rankings are garnered by informative, well-written content, infused with carefully-researched long-tail and short-tail keywords, and supported by a healthy backlink profile.

How SEO works

Search engines strive to provide users with the best service. It means to not only delivering quality results but to also relevant information. Therefore, the search engine will scan the content displayed on the internet to determine the quality and relevance to the user. Content creators use relevant keywords and phrases to rank high in the search engine.

Strategies to incorporate SEO into a website

Title tags

A title tag is the HTML element that indicates the headline or title of a web page. In the recent past, they have become increasingly important since they are displayed as clickable tags on search engine results pages (SERPs). Therefore, it is advisable to have a compelling and unique page title to attract traffic to the website. However, you should not include the name of your business in the title page. Although it was a common practice in the past, it is nowadays obsolete. Instead, you can put the brand name at the end of the page unless it is really necessary to include it in the title. Also, there is a limitation on the number of characters in the title.

Meta tags and keywords

Meta tags or descriptions play a critical role in search engine optimization. Although they are not relevant as they used to be, it does not mean you should not use them entirely. They are HTML elements that describe the content of a web page. You should repeat the keyword several times to build a connection with the rest of the content. Since most search engines will identify a few occurrences, it is advisable not to over repeat the keywords.

Heading tags

Printed materials such as books and newspapers use header text to break long writing blocks. Usually, the header is bold or in a different font to differentiate it from the rest of the text. In the same way, header tags are used to introduce new sections and to help readers navigate your content. Also, they help to customize the overall theme of the content and to communicate with the search engine.

Optimizing your website for search engines helps your website rank higher in the results page, increase customer traffic to site, and provides quality content to bring customers back to your page. SEO doesn’t have to be drastic; simply by changing a few aspects of your page, your website can become an important resource to your potential customers. Incorporate header, meta, and header tags and streamline your content to provide accurate, succinct information about your product or service, and you will begin your journey through the world of SEO.

Are you struggling to get customers through your doors? Learn the cornerstone to local small business success, increased revenue, and customer loyalty.

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